UX design is an essential part of web site content marketing. Whether you are designing a new site, updating an existing site, or just making sure your old designs work for everyone, you need to have clear creative standards and a good way to drive results. When it comes to turning good UX principles into healthy and effective designs, you’re likely feeling like the switch has been flipped on its head. You have been brought up with the idea that designing websites is no different than creating other brands’ websites — so how do you go from “imperfect” to “good” again? There are actually a number of ways to make your website design better — and they all involve taking good UX consultancy and applying them to your actual website. Let’s explore what these can achieve in turn.
What does a Good UX look like?
Many of the techniques we’ve discussed so far have minor advantages over more traditional methods, such as the use of code or images instead of words. These techniques don’t require as much upfront work, and you can make a great first impression with a website even before you’ve begun brainstorming. Good UX design doesn’t require fancy, complicated features that are hard to understand and make users spend more time looking at the website than they would if they were just looking for information. In fact, a lot of the good things we’ve seen in the last few years derive from the fact that people aren’t looking for information — they’re looking for solutions! To be truly successful in the online marketing world, you need to find the techniques that work best for your particular business and personal style. After all, if your customers aren’t seeing or experiencing the best results from your designs, then maybe it’s time to look into why?
How to turn a Bad UX into a Good one
UX consultancy Designing is a user interface is often a precursor to building a product. If you’ve managed to get your designs flowing well, you’re probably working toward the goal of designing a great product. Good UX design tells the story of your business, showcasing the value your customers and their needs have encountered, and making sure you deliver on those expectations. If your site doesn’t feature an attractive header image, a useful brief description of the product, or clear instructions on how to use the features, then you’ve got a serious UX problem to solve. Bad UX design can come in many forms, such as a poor-constructed page, a cluttered page with too many links, a page whose language is completely out of date, or a page that puts too much emphasis on one feature. Bad design may also include design decisions that aren’t considered important by other users of your site — like an overly cluttered or basic design, a broken or fragmented user interface, or an awkwardly formatted text.
Why is bad web design so difficult?
One of the most frustrating aspects of website design is dealing with broken links. A broken link is one instance where a link has been emotionally connected to a user and broken. A link can feel good when you click on it, but when it’s removed, you’re left with a much less than optimal experience. A broken link can also be a result of a poor design, like a design that relies too heavily on links to refer to other pages, or a poorly realized goal such as causing a user to click on a link only to be sent back to the page they were originally on. Fortunately, there are a number of things you can do to improve your chances of solving these problems. Take advantage of any downtime you don’t have to do anything else. Inquire into the problem you’re experiencing, and if possible, ask a trusted friend or colleague to check into the problem. When you find a problem that concerns your customers or products, ask them to look into it for you.
Conclusion
If you’ve managed to turn a good UX consultancy into a meditative practice, you’ve got a great chance at achieving your goal of building a great product. Even with the most challenging of projects, you can still feel good about the design and performance of your product. When it comes to turning good UX consultancy into healthy and effective designs, you’re likely feeling like the switch has been flipped on its head. You have been brought up with the idea that designing websites is no different than creating other brands’ websites — so how do you go from “imperfect” to “good” again? There are actually a number of ways to make your website design better — and they all involve taking good UX principles and applying them to your actual website.
